1 · The Model
Task-fit intelligence
Led transformative change for the past 30 years.
The nature of change. The first decade was planned change. Large-scale ERP swept the world, and for the first time siloed functional processes were brought together. This is change an organization chooses, budgets, and announces, with positive ambition and clear blueprints. It stays hard even so: no plan survives ten countries intact.
The work. Grew from consultant to program lead at Intelligroup, implementing ERP and digital platforms across 10+ global companies. Built a reputation for salvaging programs that were delayed, over budget, or organizationally misaligned.
The reflection. Change at this scale means aligning people across silos and cultures. Status quo bias yields to small wins and steady momentum, not to mandates. The scarce resource is perseverance, tested most in the middle when the work still looks like failure.
The nature of change. The second decade was unplanned change. Companies merge, and the deal is known only at the top. Middle and even senior management are caught by surprise. From the outset it is clear that jobs will be lost, most of them senior. People jockey for power, politics runs hot, and cost-cutting is a given. Change without consensus, at speed.
The work. A founding member of EY's strategy and transaction practice, and later at Deloitte, advising on ~25 global transactions across the deal cycle: strategy, integration, carve-out, synergy realization. From Italy to China to Japan.
The reflection. The biggest loss in a merger is tacit knowledge, which leaves with the people who go. Protecting it means keeping the best of both firms and forging one culture from two. The scarce resource is judgment, made at speed and without consensus.
The nature of change. The third wave was forced change, driven by the market. Legacy companies were caught unaware as digital marketing, e-commerce, and data and analytics became the main tools of the trade. Retail and consumer businesses moved from wholesale to e-commerce. This was the digital transformation era, and what changed was not a process but the business model itself.
The work. Led the creation of BCG’s US Fashion & Retail Sector business, creating a ~100 people team, out maneuvering the competition, and driving significant client value. Led transformations for five global companies, which collectively drove $1B+ in operating margin gains (over a revenue base of $15B+). Two of these companies have increased market cap by 4X and 3X.
The reflection. Transformation on this scale succeeds only when CEOs and senior executives lead it from the front. It demands speed and a genuine willingness to learn new business models and technologies. The scarce resource is leadership by example, ready to import skills the organization cannot grow itself.
The nature of change. The fourth wave is rapid change, unleashed by AI. Its defining feature is speed: change now compounds exponentially. Its impact is asymmetric, rewarding those who embrace the tools and leaving the rest behind. The deeper change is not a tool bolted onto the business but a rewiring of it, where information once locked inside is democratized for decisions. It is the most complex change of the four, and it is additive: every prior wave is still in the braid.
The work. Building and experimenting across the AI stack, from the model to the boardroom (Work with AI). It has produced live products such as napkinsolo.ai and the engine behind anti-library.ai (Products), plus an AIOS framework for adopting AI across an organization.
The reflection. This period rewards rapid experimentation and iteration with emerging technology. Progress comes from reversing what fails, quickly and without attachment. The scarce resource is the readiness to walk away from sunk cost.
The whole AI stack, built and run live.
Task-fit intelligence
Deterministic, hybrid, traceable
Coverage over canon
Metered, cheap, swappable
Independent, layered, human-gated
Beautiful, clear, delightful
Value accrues only when the operating model changes and AI becomes integral.
On its own the model is unreliable, so the reliability has to come from the system around it. Measure every step, then improve by cutting whatever the data shows is dead weight. Ensure trust and quality through a multi-level assay system. Use human judgment where it matters.
Everything here runs live.
Sanskrit · मन्थन manthan · to churn.
The cosmic ocean, churned until treasures rise.
A library is a self-portrait. The AI engine takes you into its hidden depths.
It organizes your library flexibly, looks inside it, and makes serendipitous connections: a self-portrait of the reader, and a guide to what you might be missing. I used the project to learn the AI stack deeply, and to develop methods that de-bias AI outputs and create beauty.
The hardest part of visual thinking is not the drawing. It is knowing what to draw.
Faced with a dense, difficult topic, we reach for a simplifying idea and draw it on a napkin. The engine works like the human mind: it digests difficult papers and ideas, and draws the napkin sketch that makes them land.
Japanese · 道場 dōjō.
The place where you return, repeat, and the skill becomes yours.
We read a lot and remember little.
I love learning new words and ideas from across the world, so I built a flashcard app. The Dōjō is where you practice the best ideas, again and again, until knowing about them becomes knowing them.
Lagom — a business thinker, not a general-purpose one. It reasons about a business problem with the mental models that hold there, settles the argument, and only then gives it form.
Books, field reports, studies, and films on change, AI, brands, and the people who build.
Book · framework · app

A handbook for transformative change in social, business, and individual life.
A handbook for navigating change, where I compile 30 years of personal experience, the best research from 150+ studies, and ideas from the best thinkers.
Book · podcast
Work like a pro sports team: a guide to sustained success.
Inspired by the 2009 Netflix Culture Memo by Reed Hastings and Patty McCord: how companies, and the people working in them, are better served by dropping the metaphor that they are family. Learnings from pro sports teams on sustained success.
Measured field notes from production systems and prompting studies
Celebrating women in STEM · concept and creative director
Poetry & video · writer, narrator, and concept
Quiet introspection and lively conversations.
I love business. Creative destruction of businesses, through technology and market forces, is natural. I have built a life and career navigating this change.
My vices are buying more books than I can read, and talking to everyone about what I am reading. My mentors are Charlie Munger on business and life, Lee Kuan Yew on pragmatism, Donella Meadows on systems thinking, and Don Norman on design; I have met them only through their books, videos, and work.
I live between Manhattan and Princeton.